How I Skyrocketed My Pinterest Audience from 800 to 8,000 in One Day
Alison Stripling • June 6, 2020
The Past
I started in the online marketing space in 2011 and never looked back. I started helping a pilates studio with their marketing, became a “Jill of all trades”, and loved it from the start.
I sought out the teachings of other marketing gurus at the time. Back then before social media exploded on the scene, email list building was really the best to grow an online business.
I saw other successes and wanted to build an engaged community of my own.
I heard that if you build your email list then it’s something that you own––because let’s face it, we don’t OWN our social media.
And all I did was watch. And subscribe to their
lists. And watch.
I didn’t really work to grow my list even though many successful marketers said that their only
regret was that they waited too long to start their list.
The Present
Right now, this blog post comes at a time in history where we're in the COVID-19 quarantine. Since March 17, we in the SF Bay Area, have been in shelter in place with some hope on the horizon. We’ve needed to hit pause for many business, restaurants, and events to come back to life. And RIP to those who've lost loved ones due to the coronavirus, and those who've lost their jobs, lost their businesses, and just plain lost. This is a sore spot for me, too, as I have lost. But that’s a story for another day.
So you’re here to read a Pinterest story, right?
The short of it is that I’m on a quest to build a membership group, build courses, build something...anything...that I can help more people with their online marketing.
I learned early on when I started in graphic design right out of college (called desktop publishing back then) that I could sit at my computer for hours obsessing about colors, formatting, and moving one element pixel by pixel around a page until I’ve exhausted all variations of design.
Sit for hours...just me and the little screen.
And people? Do I need community in my life? Or do I just need a computer? Lucky for me during this shelter in place order, that my introverted self can exist with my faith, my family, and Zoom for that digital connection when most have grown weary...but not me.
The Future
On May 25 I brainstormed with a friend to start on the path to online marketing world domination. Okay, sure, that’s pretty lofty! But truly, the idea is to start
and not stop.
We mapped out more than I thought possible––mainly capturing data, staying active on social with content and engagement, writing blog posts, creating videos, and taking the steps that I tell my clients to do for more online visibility.
And this, of course, is a step in the right direction because even though I’m passionate about community, engagement, and content, I haven't really been focusing on growing Sparq. You’ve heard the excuse, right? The cobbler's kids have no shoes!
In our conversations, my friend and I keep each other accountable as much as we can without annoying one another, and we talk about what’s worked, what’s still left to do, and what ideas transpire when voicing our thoughts.
We ask questions and then answer them together.
And yesterday we even talked about what’s happening in the world today––from rioting and protesting to how we feel about current events. But that's for another post too.
I digress.
And now...Pinterest.
My goal is to help more people and the strategy is to grow my email list and Facebook group. In doing so the tactic is to film videos that teach a specific online marketing task and use a simple content strategy to share them on social media.
That’s it.
My video on Pinterest had the most impressions than any other social media platform that I am active on. I posted a video on Pinterest on Monday, June 1, and by Wednesday evening the analytics showed that I had jumped up 1,076% to a whopping 7,960 monthly visitors (the total number who have seen or engaged with your pin) from 806!
This monthly visitors metrics gives you “street cred” and is certainly flattering! But it's called
vanity metrics
because it’s meaningless unless the impressions are generating traffic to your website.
After all, the purpose of pinning is to get more business, right?
Now obviously I want this number to grow. But I’m not going to get caught up in it too much because it should grow if I keep adding the right content for my business. So I should focus on adding the right content. It’s really business as usual with the strategy I have in place.
If the answer is yes to wanting more business and you’re looking to grow Pinterest for your business, let’s talk about how to create content to help you increase your Pinterest impressions 1,076% (at the time of writing this post).
To do this, join my Facebook Community and start asking questions. This helps others in the group as well and you’ll have a direct line of communication to me!
Join my Online Marketing Community
by clicking the link below
by clicking the link below
Looking to promote during the holidays? Here are some content ideas to help your small business shine on social media: 1️⃣ Behind-the-Scenes Sneak Peeks: Give your audience a glimpse into the inner workings of your business and showcase the hard work and dedication of your team. 2️⃣ Product or Service Tutorials: Create engaging tutorials to educate your audience on how to make the most out of your products or services. 3️⃣ Customer Testimonials: Share reviews and testimonials from satisfied customers to build trust and credibility. 4️⃣ Team Spotlights: Highlight different members of your team and share their stories and expertise. Show the human side of your business! 5️⃣ Industry Updates and Tips: Share relevant industry news, trends, and practical tips that your audience will find valuable. 6️⃣ Promotions and Discounts: Create exclusive offers for your social media followers to increase engagement and drive sales. 7️⃣ Contests and Giveaways: Organize fun contests or giveaways to boost excitement and encourage user-generated content. 8️⃣ Inspirational Quotes: Share motivational quotes or uplifting messages that resonate with your target audience. 9️⃣ Curated Content: Share interesting articles, blog posts, or videos from other credible sources that align with your brand values. 🔟 Interactive Polls and Surveys: Engage your audience by seeking their opinions on various topics related to your business or industry. Remember, consistency and authenticity are key to building a strong online presence. Let your creativity flow and have fun connecting with your audience!
Been thinking about social media marketing to boost your small business?
The global pandemic has almost obliterated almost half of the people's businesses and livelihoods. While it is still possible to increase the brand awareness for your small business, how can you promote it in the middle of the pandemic?
The solution is through the help of social media!
If you are experiencing low sales and weak lead generation, social media can move your business forward. If you don't know where to start, don't worry, we got you! We have a list of 10 simple, yet powerful tips to increase your social media presence right here.
Struggling with content to post on social media? This blog post will help.
Instagram just launched Reels, Facebook's answer to Tiktok! I tested it out for the first time and well, I need more practice for sure! Or I needed more coffee. Surely I needed help in general. But after searching for the "audio" selection which offers music clips for your Reels I gave up. My business account, @sparqmarketing, doesn't yet have "audio". So I went over to the next best thing, my personal account @alisonstripling. Why do I have two accounts? So I don't spam you with all my pics of all my kids. You're welcome. Take a look at my first Reel! Have you tried it yet?
Here's a new Canva feature! Looks like this feature started rolling out to some in June 2020...and I now have it! Add a shadow, outline, echo effects and more with this new text effects feature in the free version of Canva.
Social media should be a large part of your strategy to amplify your message, engage your fans, and build relationships. A good mix of relevant content and eye-catching images for your target market is the best way to keep those relationships connected.
Instagram recently rolled out pinned comments. The idea is that by highlighting positive comments, you can better manage the tone of the conversation.
I show you what I did to get the jump in impressions and talk about how I can help you do the same!
Craft your social media bio on Pinterest to make a great first impression.
Have you seen this slidedeck, "How to Make 64 Pieces of Content in a Day?"
